Bandai Namco “Fusion” dengan DOCOMO, Ini Langkah Pasarkan Game Dragon Ball Baru?

Bandai Namco memang bukan nama yang baru di tengah maraknya game-game mobile beberapa tahun belakangan. Dan kami yakin mereka juga paham betapa besarnya potensi industri ini, serta menjalankan strategi baru untuk membuat game-game mereka makin dikenal.

Untuk makin meluaskan jangkauan game-game mereka di pasar Negara Berkembang, Bandai Namco Entertainment Europe mengumumkan kerjasama mereka dengan DOCOMO, dan memanfaatkan jaringan distribusi mereka dalam memperluas serta mempermudah game-game mobile Bandai Namco untuk dimonetasi.

Melalui kerjasama ini, memungkinkan Bandai Namco dengan bantuan Docomo Digital agar mereka bisa menawarkan cara pembayaran alternatif bagi pemain gamenya yang ingin membayar dan menikmati in-app purchase dalam game, seperti misalnya, dengan cara potong pulsa atau berlangganan biaya bulanan operator. Langkah ini sangat penting, mengingat tidak di semua negara pasar digital resmi seperti Apple App Store dan Google Play mendominasi.

Kerjasama keduanya ini juga bisa berwujud adanya pengembangan judul game baru, khususnya yang diproduksi menggunakan HTML5, dan kemudian mengenalkannya melalui jaringan operator yang menjadi rekanan Docomo. Docomo sendiri juga bertindak memasarkan game-game tersebut.

Kenapa HTML5? Ya, karena bulan lalu mereka juga mendirikan studio first party baru di Jepang, yaitu BXD, yang terfokus pada pengembangan game berformat HTML5 untuk browser atau tipikal game sosial. Dengan investasi hampir Rp28 milyar, Bandai Namco bersama Drecom, perusahaan yang beroperasi di bidang layanan situs web dan terfokus pada aplikasi dan pemasaran game sosial di Jepang, sepakat mendirikan BXD untuk lebih serius mengerjakan game HTML5.

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Beberapa game yang sudah diungkapkan adalah Dragon Ball ZR.B.I. Baseball (dikenal sebagai Family Stadium di Jepang), dan THE IDOLM@STER, yang mana ketiganya ditargetkan rilis pertengahan 2018 mendatang.

Dengan demikian kerjasama dengan DOCOMO juga akan mempermudah Bandai Namco dalam memasarkan game-game sosial baru mereka tersebut, khususnya di Negara Berkembang seperti di benua Afrika, Amerika Latin dan India, dimana sistem pembayaran melalui tagihan operator lebih umum digunakan dibandingkan penagihan melalui App Store atau Play Store.

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Bandai Namco Entertainment Europe has today announced a global partnership with m-commerce enabler DOCOMO Digital to expand content portfolios and drive growth in new markets.

Using DOCOMO Digital’s m-commerce platform, Bandai Namco Entertainment Europe will explore new sales channels, compete in emerging markets and drive monetisation of games using alternative payment methods, including direct carrier billing.

The partnership will also see the co-creation of exclusive HTML5 based mobile games which DOCOMO Digital will be able to offer directly to its partner network of mobile operators. The company also plans to develop stronger relationships with alternative app stores, mobile device OEMS and operators in emerging ecosystems, particularly in Africa, Latam and India.

Bandai Namco Entertainment Europe’s freemium mobile games will also be directly impacted by the deal. DOCOMO Digital will leverage its distribution reach to give customers different ways to discover and engage with mobile games, primarily in unbanked countries where direct carrier billing is a mainstream payment method for digital content.

Additionally DOCOMO Digital’s marketing solutions will be used to attract new customers for the co-created mobile games, including mobile search and affiliate campaigns.

Hiroyuki Sato, CEO of DOCOMO Digital, said: “Bandai Namco has constantly delivered innovative games and we are delighted to partner with them to enhance mobile gaming experiences and payments for users. For us, the partnership is a huge step towards our growth strategy and will enable us to expand our content offering to our network of over 200 network operators globally.”

Naoki Katashima, President and COO of Bandai Namco Entertainment Europe, said: “As part of our ongoing strategy to provide more fun for everyone, we believe this important partnership with DOCOMO Digital and their network will allow us to reach emerging markets more easily where we see a continued growth of interest for entertainment. We hope that our products and services will help increase and enhance social activities in these territories.”

Headquartered in London, DOCOMO Digital works to encourage financial inclusion for consumers, corporations and governments worldwide, aiming to connect 5 billion mobile users by 2020. The company supports stakeholders by building and operating digital media platforms and m-commerce platforms, as well as offering technical support, mobile commerce consultancy and financial services.

Sumber: Docomo DigitalMantan